Wings is a website-as-a-service platform for progressive organizations and campaigns. Our setup has a couple of unique characteristics, that may help you evaluate if Wings is right for you.
As a progressive movement or charity organization, you are in the business of building engagement.
Engagement can take many forms. People may:
- apply for a membership
- become a recurring donor
- volunteer their time
- share their knowledge and experience
Since the emergence of the web, nonprofits were faced with the challenge of creating models of engagement that are compatible with the way people communicate and form relationships online. They need to build a ladder of engagement – and if you are looking to construct one for your progressive organization, this article may help you on your way.
As a digital strategist or campaigner for a progressive nonprofit, you need to turn a multitude of online services, tools and applications into a finely tuned campaigning powerhouse.
You have to reach people using social media, word-of-mouth, canvassing campaigns and ads, in order to allow them to take a first step on a ladder of engagement and convert them into fans, supporters, donors, activists and members. And webhooks are a great tool to help make that happen.